Archive for March 31st, 2009

USER GENERATED CONTENT 3.0, April 17 conference at CITI/Columbia

March 31, 2009

USER GENERATED CONTENT 3.0:
From Threat to Opportunity

April 17, 2009
9:00am – 5:00pm


CITI

Columbia University
New York, NY

The rapid increase of user-generated content on the Internet is a source of concern for traditional media firms. Will the YouTubes, Facebooks, Flickrs, Second Lifes and the HuffPos take away significant audience segments on a sustaining basis? What are the ramifications for intellectual property law, for the trust of news sources, for political polarization? Will reputational systems and wikis replace traditional institutional authorities? The symposium will review findings on current web user behavior and on evolving online business models to better understand the contours of these new economic and social realities– let’s call it Web 3.0.

Agenda

8:30                  REGISTRATION

9:00 – 9:15      SETTING THE STAGE

9:15 – 10:30    THE EVOLUTION OF USER GENERATED CONTENT

  • The Principal Exemplars So Far
    • Blogging
    • Wikis
    • Gaming/virtual worlds
    • Social networking
    • Reputational systems
    • Forums/Newsgroups
    • Other
  • Governance Practices
  • Business Models So Far
    • Advertising
    • Direct marketing
    • Fees, voluntary contributions and micro payments
    • Non-profit and volunteer models
    • Other

10:30 – 10:45   COFFEE BREAK

10:45 – 12:00   UNDERSTANDING EVOLVING ONLINE BEHAVIOR

  • Who writes?
  • Who reads?
  • Word of mouth in the online world
  • How long do they stay with it?
  • How do these patterns vary with age, education and online experience?

12:00 – 1:30    LUNCH & KEYNOTE

1:30 – 3:00      SUSTAINABLE BUSINESS MODELS AND LONG TAILS

  • The economics of low barriers to entry
  • Long tails and the persisting economies of scale
  • Capital investment dynamics: valuations and venture capitalists
  • First mover advantage models
  • The transition from voluntarism to commercial ventures
  • Better than free
  • The future of journalism
  • The future of the performing arts
  • The future of marketing and public relations

3:00 – 3:15     BREAK

3:15 – 4:30     LEGAL, SOCIAL & POLITICAL IMPLICATIONS

  • Copyright law and evolving public behavior
  • Political and social polarization
  • Censorship
  • Trust and accuracy in the evolving public sphere
  • Liability issues

4:30 – 5:00    CONCLUDING DISCUSSION

Registration

To register, please visit http://www.ersvp.com/r/ugc3. Corporate registration is $100; Government/Academic/Non-Profit registration is $50, and Student Registration is $35. CITI Affiliates, please contact Arian Rivera (arr2137@columbia.edu).

Bernard Stiegler | New French Philosophy and Media Theory, at NYU, april 2

March 31, 2009

Talk: Bernard Stiegler | New French Philosophy and Media Theory
Philosopher; director of cultural development, Centre Georges-Pompidou; author of La Techique et le temps; De la misère symbolique; Mécréance et discrédit; Prendre soin. Respondents:  Avital Ronell, Professor of German, English, and Comparative Literature, NYU; Alexander Galloway, Professor of Media, Culture, and Communication, NYU; Moderator: Emily Apter, Professor of French, English, and Comparative Literature, NYU

Thursday, April 02
7:00 PM
8:30 PM
NYU Maison Française (16 Washington Mews)

Blowing Up The Brand: Critical Perspectives on Promotional Culture, conference, May 8-9 at NYU

March 31, 2009

This looks great

CONFERENCE
Blowing Up The Brand: Critical Perspectives on Promotional Culture

WHEN: 8-9 May 2009

WHERE: New York University – Institute for Public Knowledge – http://www.nyu.edu/ipk/

WEBSITE: http://www.nyu.edu/ipk/brand/

Keynote Address by Rob Walker, New York Times “Consumed” Columnist

Invited Panelists
Paula Chakravartty, UMass Amherst
John Corner, University of Leeds
Arlene Davila, New York University
Mary Ebeling, Drexel University
Jonathan Gray, Fordham University
Miriam Greenberg, UC Santa Cruz
Graham Knight, McMaster University
Celia Lury, Goldsmiths, University of London
Jeff Pooley, Muhlenberg College
Marita Sturken, New York University

Description
Creative cities, PR nations, celebrity diplomacy, Hype Machine, branded philanthropy, YouTube identities…. These are both symptoms and effects of what Andrew Wernick termed “promotional culture”: the extension of promotional discourses, practices and performances into virtually all areas of public life.

What is at stake in these contemporary promotional paradigms? The interpenetration of public and private interests, techniques and expertise creates new anxieties and demands new forms of analysis. The goal of this two-day conference is to develop a set of productive critical perspectives on promotion in relation to contemporary culture. We seek to assemble creative and interdisciplinary frameworks to identify common themes and disjunctures inherent to these forms of communication. At issue is the changing role of the consumer-citizen-user in contemporary life.

For complete schedule, or to RSVP, visit: http://www.nyu.edu/ipk/brand/

For more information, contact conference co-organizers Melissa Aronczyk and Devon Powers at blowingupthebrand@gmail.com