USER GENERATED CONTENT 3.0, April 17 conference at CITI/Columbia

USER GENERATED CONTENT 3.0:
From Threat to Opportunity

April 17, 2009
9:00am – 5:00pm


CITI

Columbia University
New York, NY

The rapid increase of user-generated content on the Internet is a source of concern for traditional media firms. Will the YouTubes, Facebooks, Flickrs, Second Lifes and the HuffPos take away significant audience segments on a sustaining basis? What are the ramifications for intellectual property law, for the trust of news sources, for political polarization? Will reputational systems and wikis replace traditional institutional authorities? The symposium will review findings on current web user behavior and on evolving online business models to better understand the contours of these new economic and social realities– let’s call it Web 3.0.

Agenda

8:30                  REGISTRATION

9:00 – 9:15      SETTING THE STAGE

9:15 – 10:30    THE EVOLUTION OF USER GENERATED CONTENT

  • The Principal Exemplars So Far
    • Blogging
    • Wikis
    • Gaming/virtual worlds
    • Social networking
    • Reputational systems
    • Forums/Newsgroups
    • Other
  • Governance Practices
  • Business Models So Far
    • Advertising
    • Direct marketing
    • Fees, voluntary contributions and micro payments
    • Non-profit and volunteer models
    • Other

10:30 – 10:45   COFFEE BREAK

10:45 – 12:00   UNDERSTANDING EVOLVING ONLINE BEHAVIOR

  • Who writes?
  • Who reads?
  • Word of mouth in the online world
  • How long do they stay with it?
  • How do these patterns vary with age, education and online experience?

12:00 – 1:30    LUNCH & KEYNOTE

1:30 – 3:00      SUSTAINABLE BUSINESS MODELS AND LONG TAILS

  • The economics of low barriers to entry
  • Long tails and the persisting economies of scale
  • Capital investment dynamics: valuations and venture capitalists
  • First mover advantage models
  • The transition from voluntarism to commercial ventures
  • Better than free
  • The future of journalism
  • The future of the performing arts
  • The future of marketing and public relations

3:00 – 3:15     BREAK

3:15 – 4:30     LEGAL, SOCIAL & POLITICAL IMPLICATIONS

  • Copyright law and evolving public behavior
  • Political and social polarization
  • Censorship
  • Trust and accuracy in the evolving public sphere
  • Liability issues

4:30 – 5:00    CONCLUDING DISCUSSION

Registration

To register, please visit http://www.ersvp.com/r/ugc3. Corporate registration is $100; Government/Academic/Non-Profit registration is $50, and Student Registration is $35. CITI Affiliates, please contact Arian Rivera (arr2137@columbia.edu).

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